Start with a site. Grow from there.
One-time build to get you online. Then a small monthly plan keeps it working, and $99 power-ups handle the work that grows the business.
Step 1 · Get a site
Site Build
$1,500–$2,500 one-time
Modern site built on Astro, Tailwind, and Netlify. Scope-dependent. You own the code and the hosting account when it launches.
- ✓ 4 to 8 pages, custom to your business
- ✓ Brand setup, forms, schema, analytics
- ✓ Mobile-first, fast, search-engine friendly
- ✓ You own the code and hosting account
- ✓ Handled by Shep optional after launch
Step 2 · Keep it running
Handled by Shep
$99/mo
Once your site is live, this keeps it working, safe, and up-to-date so you never have to think about it.
- ✓ Hosting and uptime monitoring
- ✓ Small fixes (typos, image swaps, link updates)
- ✓ Monthly dependency and security updates
- ✓ Basic Google Analytics and Search Console checks
- ✓ A real person who reads your emails when something breaks
Step 3 · Power-ups
Add what moves the needle.
Each add-on stacks on top of Handled by Shep. Upgrade or add features anytime. New work begins at your next billing date.
Content
+$99/mo
For businesses that need to keep showing up in search and on social.
- ✓ 2 researched blog posts per month
- ✓ Social repurpose snippets for each post
- ✓ Brand voice calibrated to your business
- ✓ You approve every draft before it ships
SEO Audit
+$99/mo
For local businesses who need to rank in their service area.
- ✓ Monthly technical audit and fixes
- ✓ Google Business Profile management
- ✓ Local citation building
- ✓ Plain-English ranking report each month
Lead Tracking
+$99/mo
For businesses that want every form and call accounted for.
- ✓ Form tracking with instant alerts
- ✓ Tracking phone number and call logs
- ✓ Lead triage and follow-up reminders
- ✓ Monthly ROI report tied to revenue
The Whole Enchilada
+$249/mo $297
All three add-ons together. Content, SEO, and lead tracking working as one engine. Save $48/mo versus a la carte.
Example math
The full marketing engine. Less than most agencies charge for a single blog post.
Pricing FAQ
Do I have to take any add-ons? +
What is the Whole Enchilada? +
What does the one-time Site Build include? +
Why no annual discount? +
Not sure where to start?
Chat with Shep about what's eating your time. He'll point you at the add-ons that would actually help, and the ones that would not. When you want a human, email me and I'll reply the same business day, Monday through Saturday.