Start with a site. Grow from there.

One-time build to get you online. Then a small monthly plan keeps it working, and $99 power-ups handle the work that grows the business.

Step 1 · Get a site

Site Build

$1,500–$2,500 one-time

Modern site built on Astro, Tailwind, and Netlify. Scope-dependent. You own the code, and we hand over the hosting account when it launches.

  • ✓ 4 to 8 pages, custom to your business
  • ✓ Brand setup, forms, schema, analytics
  • ✓ Mobile-first, fast, search-engine friendly
  • ✓ You own the code; hosting handed to you at launch
  • ✓ Handled by Shep optional after launch

A deposit books your build and the balance is invoiced at launch. Want to scope it first? Let's talk.

Already have a website?

It may need a tune-up, not a rebuild.

I find and fix the friction between a site visit and a real inquiry. Pilot engagements start at $500.

See the Conversion Tune-Up

Step 2 · Keep it running

Handled by Shep

$99/mo

Once your site is live, this keeps it working, safe, and up-to-date so you never have to think about it.

  • ✓ Hosting and uptime monitoring
  • ✓ Small fixes (typos, image swaps, link updates)
  • ✓ Monthly dependency and security updates
  • ✓ Basic Google Analytics and Search Console checks
  • ✓ A real person who reads your emails when something breaks

Checkout takes two minutes. Prefer a human first? Let's talk.

Step 3 · Power-ups

Add what moves the needle.

Each add-on stacks on top of Handled by Shep. Upgrade or add features anytime. New work begins at your next billing date.

Content

+$99/mo

For businesses that need to keep showing up in search and on social.

  • ✓ 2 researched blog posts per month
  • ✓ Social repurpose snippets for each post
  • ✓ Brand voice calibrated to your business
  • ✓ You approve every draft before it ships

SEO Audit

+$99/mo

For local businesses who need to rank in their service area.

  • ✓ Monthly technical audit and fixes
  • ✓ Google Business Profile management
  • ✓ Local citation building
  • ✓ Plain-English ranking report each month
Best value

Content + SEO

+$169/mo $198

Both add-ons together. Content and SEO working as one engine. Save $29/mo versus a la carte.

Content SEO Audit

Want to talk it through first? Let's talk.

Example math

Handled by Shep$99/mo
+ Content + SEO+$169/mo
Total$268/mo

The full marketing engine. Less than most agencies charge for a single blog post.

Pricing FAQ

Do I have to take any add-ons? +
No. Handled by Shep is the floor. It keeps your site fast, safe, and current. Add content or SEO only when you want them. Cancel anytime. Work continues until the end of your current billing period.
Can I get Content and SEO together? +
Content and SEO together for $169/mo instead of $198/mo a la carte. If you want the marketing engine working for you, this is the cheapest way to get it.
What does the one-time Site Build include? +
A modern Astro plus Tailwind site on Netlify, four to eight pages, brand setup, contact forms, schema markup, and analytics. You own the code, we host it on Netlify and hand you the account at launch, and Handled by Shep is optional after launch.
Why no annual discount? +
The price is already low. I do not need to lock you in for a year on top of that. Pay monthly, stay because it works.

Not sure where to start?

Chat with Shep about what's eating your time. He'll point you at the add-ons that would actually help, and the ones that would not. When you want a human, email me and I'll reply the same business day, Monday through Saturday.

Chat with Shep AI Email Jon